Background on Equal Pay Day: Equal Pay Day is on Tuesday April 9, in which women and men protest the wage gap. When women are paid less than men, it hurts their families and the economy. And since women make three-quarters of family purchasing decisions, it means less money is spent in our local economies. To help make families financially secure and the economy thrive, we must pass the WI’s Equal Pay Enforcement (AGAIN!) and the federal Paycheck Fairness Act.